All things kiddie. Always trendy. All Black-owned.


Hi! I'm Norvella, founder of Black Owned Baby (BOB). I first launched the Instagram page in June 2020 to promote trendy Black-owned businesses for children and mothers. Why? The significance of the racial wealth gap has made it difficult for Black entrepreneurs to grow, invest in, or even successfully launch their business ventures. With this acknowledgement comes the need to support Black-owned businesses that are far and few in between, especially those in the children’s industry.

The BOB Marketplace features a carefully-curated list of my favorite products for children. You'll find a range of handpicked clothing, toys, and feeding essentials for baby, as well as some useful picks for mom. This collection will grow and change daily! I encourage you to join the mailing list to stay abreast of new additions and news. 

Thank you for supporting this Marketplace and the Black-owned shop contributors. 

With love,